Are you a beginner looking to get into copywriting? It can be a daunting task, but with the right approach, you can start getting copywriting jobs in no time. The key is to specialize in a field you already know and master the shorter text before tackling larger projects. Here are my top ten copywriting formulas for beginners to get started. If you have experience in a certain field, such as accounting, use it to your advantage.
Your experience and the results of previous jobs will help convince potential clients that you can do the job, even as a beginner. Start with the basics. Headlines and value propositions are a great place to begin. Once you have mastered these, move on to landing pages or white papers.
Here are my top ten copywriting formulas for beginners:
- AIDA (Attention, Interest, Desire, Action)
- PAS (Problem, Agitation, Solution)
- FAB (Features, Advantages, Benefits)
- SOAP (Subject, Objection, Answer, Push)
- CAB (Challenge, Action, Benefit)
- CCCB (Curiosity, Confirmation, Credibility, Benefit)
- CRC (Credibility, Relevance, Confidence)
- SCIP (Situation, Complication, Implication, Positioning)
- FAR (Feature, Advantage, Result)
- FOCUS (Features, Objectives, Challenges, Unique Selling Points)