How do you define copywriting?

Copywriting is the process of writing words intended to provoke a specific action on the part of the reader.


is always related to the act of promoting or selling a company, organization, brand, product or service, making it, by definition, a form of marketing. A copywriter specializes in creating advertising texts, web texts and other marketing materials. They're also responsible for creating catchy slogans, creating attention-grabbing headlines, and writing persuasive sales texts.

Copywriting is the act of writing content to convince people to take action.