It's not easy to learn copywriting. It requires a lot of hard work, experimentation and dedication. Understanding the market and the customer is the difficult part, not the rules of writing. But it doesn't have to be that hard if you have a solid learning system.
The only limit is your own effort and dedication. I never thought of myself as a writer, but when I was in my forties, I discovered the joy of writing. To help you get started, let's explore three main elements in detail and learn how to incorporate them into your writing process. Robert Cialdini's book is an excellent guide to understanding how humans are persuaded to act.
There is no quick solution to learning copywriting, so my main advice is to invest time in studying and improving your skills. You can also take advantage of the new experience gained from teachers and personalize it for your brand. Whether you're a marketer, a freelance writer, or someone who wants to start their own content business, copywriting is a skill you'll need to learn. PPC is a great way to learn copywriting and could even give you some good paying customers.
Start by learning how to write headlines and value propositions and then select a third option as the primary service around which you'll build your copywriting business. Unless you're one of the top 5% talents like Aaron, it's highly unlikely that you'll succeed with this strategy in your first year, no matter how hard you try at it. People who dedicate themselves specifically to advertising realize quickly that managing all campaigns is something they can learn and offer quickly as independent service providers, and that has become the de facto career path at that end of the copywriting spectrum. Now that we know what copywriting is, let's talk about who needs to learn it.
You just need to study how teachers write, what techniques they apply and how they structure their writing, and then use what you learn in your own writing.