Copywriting is one of those few skill sets that is both very accessible and very lucrative. Companies are hiring copywriters like crazy, and good copywriters can easily earn six figures. It can be a very lucrative independent career or business, but the key to success is to do so with a plan. You should have a plan for how you're going to train, gain experience, get answers to your questions, and grow.
As a mostly independent career, there are no real limitations to becoming a copywriter. The job description doesn't include specific qualifications, certificates or talents, but they can make a difference when you start to ensure that you're on the right track and meet the standards. Copywriting is, without a doubt, a career in which many people start, but succeeding in this particular line of work is more challenging than an average office job or salaried position. According to Susan Greene, a copywriter creates content for websites, brochures, advertisements and much more: a more commercial version of writing, but still creative in its own way.
Speaking of perks, it's probably a good idea to talk about what you can expect to do as a copywriter. Copywriting comes first before branding, before marketing, before design, before content strategy, and even before your sales team. You may have heard that freelance copywriting is the highest-paid type of freelance writing, and you're right - it is. For example, I tend to go to Justin Goff every time I want a top-notch email writer or an upsell specialist because he's a well-known teacher of both.
Although I was never an official editor at Mindvalley, it was during this time that I learned the trade and fell in love with it - and that made me better in other aspects of my work. While you don't need a formal education for writing texts, knowledge of social skills is a must to succeed. If a copywriter really wants to make six figures, I often advise him to work with a well-known and influential client as quickly as possible - even if he has to work for money - because the evidence he will get from that client is literally worth millions over the course of his career. The Bureau of Labor Statistics shows that the change in employment in the writing industry (even for copywriters) is only 8%.
However, for most people who write advertising texts, they earn money as freelancers - allowing them to expand their skills, work with many different clients, and even develop new skills. There are opportunities for copywriters everywhere as long as you work hard, are creative, are resourceful and above all master the skill. Nice work Jon! You've taken the sometimes confusing concepts of how to become a successful copywriter and broken them down into everyday language. Being successful in copywriting is totally subjective but earning enough to live on or simply earning extra money - in addition to continuing to get positive feedback and satisfied customers - is a fantastic indicator.
What real working copywriters will tell you is that yes it's very difficult to get into the newsroom if you don't have any training or experience. I found some of the writing books on Audible sometimes on a free domain and listened to them over and over again to keep the ideas going. Also pay attention to testimonials from students receiving a paid copywriting job (or lack thereof).