Copywriting: A Hard or Soft Skill?

Copywriting is a complex skill that requires more than just the ability to write. It requires empathy, the ability to understand and connect with an audience. To be successful, copywriters must be able to put themselves in the shoes of their readers and create content that speaks to their hearts. Copywriters are often tasked with creating web text that is optimized for SEO.

This is essential in a digital world where SEO generates 1000% more traffic than organic social networks. Writing is a difficult skill to master, requiring concentration, diligence, and practice. But do you need to have a natural writing talent to become a successful copywriter? My answer is no. The most important skill a copywriter needs is empathy, the gentle ability to establish a connection with another person.

In today's climate, brands that spread their usual message as if nothing had changed risk being perceived as insensitive and disconnected from their audience. Many of us wouldn't be here without the perseverance and determination needed to start a freelance writing business. To stand out from the competition, copywriters should include skills such as advertising, social media, and search engine optimization (SEO) on their resumes. Other relevant skills include social media marketing, blogging, creative writing, web content writing, advertising, and strategic communication.

When writing your resume, include examples of how you communicated with stakeholders, team members, or clients, or produced content. If you're interested in learning copywriting, now is the perfect time to start your dream career. Every week I share useful ideas and tips on content marketing and copywriting with writers, B2B marketers, and business owners.Beth Micklethwaite is an in-house editor at Splice Marketing, a Brisbane-based agency that specializes in the medical and health sector. But what skills do you need to be a top-notch copywriter? Being good with words isn't enough; you need analytical and critical thinking skills to ask meaningful questions and build logical arguments.

You also need perseverance and determination to start your own freelance copywriting business.For example, let's say you need to write a text for a home page of a software development company where you want to convince people that this company creates high-quality software. Great writers are curious and don't just trust someone's word; they discover the truth for themselves.The following word cloud highlights the most popular keywords that appear in copywriter job descriptions.