Copywriters are responsible for creating attractive and straightforward texts tailored to different advertising channels, such as websites or print ads.
Copywritersare in charge of crafting compelling marketing and promotional materials for a wide variety of products and services. These materials can range from product packaging and labels to brochures, blog posts, and emails. Additionally, copywriters help define the brand's voice and make sure that all texts are consistent with this voice by writing, editing, and proofreading materials.
Copywriters usually have a degree in English, journalism, marketing, or communications. Writers can work in the press, television, radio, and online. The best copywriters have an impressive portfolio of work to show in interviews, tend to be collaborative and passionate, and feel more comfortable working in a fast-paced environment.